Lake Studio // Kiev Spring 2018

Lately I’ve been consuming a lot of fashion related content because I want to familiarize myself with the industry even more. After the first few days, I’m already struggling to stay afloat. Instead of trying to explore every designer’s work, I plan to direct my attention to labels from a handful of countries or regions.

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Look 5

Like most brands featured in this blog, I stumbled upon Lake Studio. The label was launched in 2008 and is currently managed by Anastasia Riabokon and Olesya Kononova. Taking inspiration from the sea and water, the duo’s Resort collection is not only aesthetically pleasing but was also created with a woman’s body in mind. What’s interesting is that although the selection of color palette is directly related to the designers’ inspiration, I think there’s more to it. For instance, blue is associated with depth and it symbolizes wisdom, confidence and intelligence while purple is often associated with independence and it symbolizes power and ambition. This, combined with the structure and form of the garments, lead back to the signature style of the brand, which classify it as “relaxed femininity mixed with masculine elegance”.

  • Anastasia Riabokon graduated with a degree in political science and economics. She was a former ballerina and a trained architect and interior designer before she joined Lake Studio in 2014.
  • Olesya Kononova is responsible for construction and production of clothes.
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The off-the-shoulder dresses, deep v-necklines and ankle-length pants, just to name a few, will flatter women with narrow shoulders, beautiful décolletage or a proportional body type (ladies with short torso and long legs will look great in ankle-length pants too).

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Look 26

Some of Lake Studio’s best sellers include the wrap dresses and embroidered coats. In this Resort collection, the silks were sourced in Como, the prints were crafted in collaboration with Ukrainian artists and the embroideries were done by hand by the in-house team.

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The designs are currently stocked in an online luxury fashion retailer called Moda Operandi.

 

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Source: Vogue.com, Modi Operandi

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The {Other} Interestings #7

A brief digression followed by eight articles for your weekend reads.

Happy Sunday! I hope you’re excited for Christmas! Although my family and I don’t celebrate it, we enjoy immersing ourselves in the spirit of Christmas. We put up our Christmas tree, enjoy baked goods, stay in and watch whatever that’s on TV. Nothing too exciting but spending time together is what matters the most.

This year, we won’t be able to do a proper Christmas celebration as we’ll be moving. Lots of cleaning, packing and unpacking. Not my favorite part of moving but at least once that’s all done, we can enjoy living in a clean and beautiful space.

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Source: goldfinchentertainment

Nevertheless, I’ve been slowly getting into the Christmas celebration mood by visiting Christmas markets and watching Christmas-y movies on Netflix. While others tend to choose movies that are family friendly (with happy endings of course), I like to go for something that’s unpredictable. Yesterday, I decided on Hector. The story follows a homeless Scotsman’s journey to London, where Hector spends his Christmas in a shelter. On his way there, Hector attempts to reconnect with the family he left behind for 15 years. This short film won’t leave you feeling bubbly but it’ll make you reflect on a number of things, among them include:

  • If you have a place to live, a family and friends, you’re incredibly lucky. You don’t need more.
  • Everyone has their own struggles to deal with. The truth is, sometimes they’re in such a messed up state that they just don’t know what to do. If they made a bad choice, be the bigger person and forgive.
  • Kindness never hurt no one. Do what you can to help those in need, whether it’s volunteering, donating money or clothes. Instead of spending money on things you want (but don’t need), spend them on people who need it to stay alive.

Are there any Christmas movies you’ve watched that strike a chord in your heart? What did you learn from it? I’d love some recommendations from you!

Before November comes to a close, I want to share some articles I came across while clearing out my ridiculously long list of bookmarked sites.

  1. I believe both men and women struggle with being assertive at work. Believe it or not, it’s a skill that everyone can learn to strengthen! Here’s how.
  2. At some point we’ve seen fashion designers merge art into their collection. This article by Fashion Revolution explores a humanitarian turned designer and photographer’s desire to create pieces that allow her to share the culture, identity, history, architecture and nature from her country.
  3. Something to feast your eyes on! Check out British-Liberian artist’s unconventional work, which fuses 24- karat gold, digital enhancement and age old gilding techniques to create art that’s truly captivating.
  4. What motivates employees more: Rewards or Punishment?
  5. A few weeks ago, I came across the phrase archival fashion but I don’t have a firm grasps on what it means. Learn all about it here.
  6. How to be fashionable and reduce environmental impact at the same time? The Nu Wardrobe is the answer to your question.
  7. Looking for a pair of eco-friendly sneakers? Here are some brands you need to know right now.
  8. In this interview with Eugenie Kelly, Gritty Pretty discovers the future of beauty from the Deputy Editor of Harper’s BAZAAR Australia.

 

Enjoy the rest of your Sunday and I’ll see you here again soon!

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Planning To Be A Personal Stylist? This One’s For You!

It’s not all glamour and fun but it sure is rewarding.

If you’re reading this, I assume that you’re either a student thinking about a future career in the fashion industry, you’re looking for a career change or you’re just plain curious. Whatever your reason, this comprehensive post will inform you on things you need to be aware of before you commit yourself to becoming a personal stylist.

What Is A Personal Stylist?

Once you’ve gained knowledge in styling, you can work in different areas (i.e. fashion retailers, motivational speakers, public relation specialist and human resource professional). You may choose to also get clued up on hair, beauty and lifestyle if you like but it depends on your personal and professional goals. Personal stylists assist individuals from all walks of life with their fashion choices. They help their clients build self-esteem, confidence, body image and develop their personal style. You’ll need a good understanding on how to dress individuals with different body shapes, color theory, fashion trends and fabric types to help your clients discover their personal style.

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Source: Write and Ramble

Who Will Invest In A Personal Stylist?

  • Those looking for career advancement or improve their confidence in the workplace.
  • Those who want a fun makeover session.
  • Those who are time poor.
  • Those who feel overwhelmed or intimidated when they’re out shopping.
  • Those looking to find a partner.
  • Those who lost their sense of self or style.
  • Organizations who provide professional development for their employees.

Decisions You Need To Make

The first question that you may encounter is whether or not you should take a short course or enroll in a university degree. I’m the type of person who needs to gain exposure before I decide if the job is for me. For that reason, I wouldn’t spend money on a university diploma. Weigh the pros and cons (as we’re all in different stages of our lives) and choose the one that would bring you the most value.

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Photo by Andrew Neel on Unsplash

What Will I Learn In A Typical Styling Course?

Please keep in mind that each university and private institution will offer something different (this goes for teaching methods as well). That said, the general curriculum would look something like this:

  • An outline of services you may offer.
  • How to conduct a professional style consultation.
  • How to build client/retail/alliance relationships and create a memorable client experience.
  • How to set up your own styling business (how to price your service).
  • How to conduct wardrobe audit.
  • How to create a seamless shopping experience for the client.

I’m not sure about universities but private institutions tend to offer online support after the course. Graduates can access online conferences and the institution’s private social media forum, where you’ll have unlimited access to advises and a supportive community of past graduates. Australian Style Institute offers a good range of styling courses depending on your career goals. Check them out!

The Realities Of The Job [Top 5]

In my opinion, we won’t know what a particular job is like until we personally experienced it. This is when reading about what stylists deal with on a daily basis becomes helpful.

  • You need to be business savvy. As a personal stylist, you are your own brand. You need to find ways to reach those who need your help and that means you’ll need to spend a considerable amount of time developing your website, engage with others on social media, network and more.
  • You need to be prepared to work with clients from all walks of life and body shapes. And I mean people with all sorts of personalities and values. If you know that you can’t work with certain types of people, try scheduling a get-to-know-you session (in person or through video call) before you decide to take them on. Keep in mind that learning how to deal with others is a good skill to have and being too picky won’t get you far. You may also need to work with clients who suffer from body deformation or disability, which can make styling a huge challenge. Do it anyway and treat it as another learning experience. The more people you can help, the better.
  • You need to learn how to make your clients open up and be at ease around you. Everyone has insecurities and baggage. Be considerate, take your time getting to know them and respect that they won’t share everything with you during the first few sessions.
  • Shopping for others isn’t always fun and easy. If you imagined all shopping sessions with your clients to be fun and filled with laughter, this job may not be for you. Unexpected scenarios can happen whereby clients can be very indecisive, they could end up hating every piece of clothing you pulled for them or they could turn up 30 minutes late and expect that you finish your job in less time. If you can deal with frustrating and tricky situations like these in a calm and professional way, you’ll do great. If you find that you can’t, you’ll learn!
  • You need to build good relationships with retail brands and salespeople. Once you have that it’s going to make your job a lot easier. They’ll accommodate you when you’re styling your clients. The best part? They’ll give your clients discounts.
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Source: Amber Sceats

Will There Be A Demand for Personal Stylists?

Algorithms can now choose clothes for you and make you look as stylish as the Duchess of Cambridge. On top of that, customers can interact with human stylists online when they want to. It’s convenient, efficient and high tech. That’s the future of fashion right?

It’s undeniable that new innovative services are popping up, but remember, not everyone prefers to use online services when it comes to buying clothes. They’d rather get out of the house and spend time in the mall when they can. They prefer to head in store to touch and feel the fabrics. After spending so much time with technology on a daily basis, human interaction is seen as essential for some. Think about this: can algorithms help you declutter and organize your wardrobe (perhaps a robot can but that’s way beyond our time)? Do you think online human stylists could boost your confidence and inspire you to dress well the same way as when you’re having a face to face interaction with a stylist of your choice?

Facial expressions, tone of voice, body language and hearing someone say “you look good in that” are things the internet can’t replace. In fact, in an attempt to attract customers to shop in-store, brick-and-mortar retailers are starting to hire stylists to give their customers a better shopping experience. So yes, there’ll be demand for stylists in the future!

I hope this is useful for those of you who are looking to pursue a career in personal styling. If you need more insight or advice, network with personal stylists on meetup groups or LinkedIn. Remember, you don’t get what you don’t ask for.

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At the PSA course

My Story

After I’ve graduated from university, I decided I want to start a career in the fashion industry (I have a degree in psychology). I thought about combining my knowledge in psychology/marketing with fashion and with that in mind, I did internships with a PR company and a footwear wholesaler and retailer in Melbourne. I did find out what I like and dislike as well as the roles that I’m interested in exploring in the future (VM assistant, buying assistant or PR account executive in the Fashion, Retail and Consumer team). But I realized I was craving for a job that would allow me to work directly with clothes and jewelry. That was when I started thinking about a career in styling. I spent the next few weeks reading up on articles and blog posts about the different aspects of styling and I have to say, I think I’d actually enjoy this.

I enrolled into the personal stylist certification course at the Professional Styling Academy in mid-2017 and I enjoyed it. Although my plan was to gain basic knowledge in styling so that I can work with fashion magazines, I’m actually planning to make personal styling my side job. As I’m leaving Melbourne for my home country in December, I have a few ideas lined up. I’ll write more about my journey soon!

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Featured image by Vydia Rishie

Have a nice day (and smile).

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Capturing Style On The Go // The Sartorialist

Scott Schuman, the photographer behind The Sartorialist, has a keen eye for individual style. Nothing too trendy, just plain unique.

I was in a bookshop located along Elizabeth St. when I saw the book. It’s about street style photography and it was on sale. I flipped through the thick but small book and matt page after matt page, I was greeted with a blend of individual styles.

I had to get it.

I went home, made myself comfortable and savoured each page. There’s just so much to look at; not because Schuman decided to squeeze ten photos into one page but every individual (from all walks of life) was wearing or had something eccentric with them.

I’m happy to have discovered Schuman’s blog, The Sartorialist, because from there one gets a glimpse of what personal style means and would close the tab feeling inspired to wear whatever you want, whenever you want. Nothing trendy, just plain you.

Here are a couple of my favorites.

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West Broadway, New York
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Via Manzoni, Milan
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Lower East Side, New York
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Wardour St., London
paris
Paris
charing cross rd
Charing Cross Road, London
ada paris
Ada, Paris
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Corso Monforte, Milan

 

(the featured image was taken in Washington St. New York)

Do you have a favorite?

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The Vessel [3]

Is this my vessel? The one that’s made for me and me alone?

Throughout my life I’ve taken various journeys, been on different ships.

None of them would bring me to where I want to go and they never seem to sail far enough.

But where do you want to go? This I’ve asked myself numerous times.

When I was 15, 20, 23 and now, at 25.

 

Is this my vessel? The one that’s made for me and me alone?

No one knows. You just have to get on it, they say.

I may not know where it would take me,

but if I trust my heart, I would gradually end up where I want to be.

I just need to listen.

 

What is your heart telling you? This I’ve asked myself numerous times.

But I’ve lost my way because I never learned to listen.

 

Initially, I wanted to post this up as it is (in written form). But I thought I’d give Adobe Spark a try. Learning how to make my own videos is on my to-do list, and though I want to learn how to do it the hard way, experimenting through Adobe Spark is a good start. Check it out here!

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Quick Update // The Modern Preppy Look

How to dress preppy and not look like you just shot an ad with Tommy Hilfiger? Here’s how.

Hello everyone! How’s your week so far? I had an unexpected setback and I had to sort out some issues, hence the month long hiatus. I’m determined to manage my time better from this day onward because Seth Godin drilled some sense into me with this quote: “You don’t need more time in your day. You need to decide”.

Back in my university days, I noticed my style tends to gravitate towards a combination of casual and preppy. They’re comfortable, easy to style and I look put together. Lately I found myself thinking back to my undergraduate days (I miss being a student. Not the assignments though.) and I thought why not put together a preppy lookbook but with a modern touch to it? As always, I aspire to do things differently. It pushes me to think outside the box and potentially create something that’s at times incoherent but decent.

Seven Sisters Style

Before we get to the lookbook, how many of you actually know the history of preppy style? If you have an interest in fashion, perhaps you knew that preppy comes from the preparatory schools wealthy kids go to before college. In the 1900s, oxford shirts, cable knit sweaters and loafers were the norm among the elites. Rebecca C. Tuite, the author of Seven Sisters Style, traced the style back to when the seven prestigious women’s colleges were founded (1861 -1889), namely Barard, Bryn Mawr, Mount Holyoke, Radcliffe, Smith, Vassar and Wellesley. According to Tuite, preppy style evolved as a result of changing societal ideals. The “healthy body, healthy mind” way of life, for instance, created the expectation for girls to excel in sports and studies, which led to the introduction of casual sportswear into the female wardrobes. By the early 1900s, sweater and bloomers were preferred by the girls, indicating a surging preference for comfort rather than beauty. Apparently, the older generation of females tried to integrate knickerbockers into their everyday wear but was unsuccessful due to a ban in some colleges.

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Women in knickerbockers

When the 1930s rolls around, women began to embrace denim. After a photograph showing Wellesley college girls wearing jeans and loose fitting shirts got published in Life Magazine, society didn’t hesitate in voicing their discomfort. Besides jeans, Bermuda shorts also became popular among women, who often style them with loafers and knee length cable knit socks.

The women in the photo responded with a letter saying: “We do not sympathize with stringy hair and baggy shirts, but we will fight to the death for our right to wear dungarees on the proper occasions.”

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Source: Seven Sisters Style by Rebecca C .Tuite

Between the 1950s and 80s, sports culture played a major role in influencing preppy. The common ones being sailing, fencing, lacrosse and rugby. Brands such as Ralph Lauren, J. Crew, Brook Brothers, Tommy Hilfiger and Lacoste still design preppy attires but most of them have been reinterpreted to suit the modern era.

Fun fact: The official preppy handbook was released in the 1980s. Though it was created to mock the preppy culture, it became a trend instead!

Now, if I have to pull random individuals off the streets and dress them preppy style, here’s how I would do it.

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LOOK 1

1 // Girlonstyle

2 // Romwe

3 // Lacoste

4 // Samantha Willis

W2

LOOK 2

1 // Ralph Lauren

2 // Dr Martens

3 // Romwe

4 // Fossil

M1

LOOK 3

1 // Tommy Hilfiger

2 // Uniqlo

3 // ASOS

4 // Timberland

M2

LOOK 4

1 // Nautica

2 // ASOS

3 // ASOS

4 // Adidas

 

Clothes are meant to be worn by people of all walks of life. You don’t have to be a model to own these looks.

How would you style preppy?

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Sources:
Graziadaily.co.uk -https://graziadaily.co.uk/fashion/news/brief-history-preppy-style/
Telegraph.co.uk -http://fashion.telegraph.co.uk/news-features/TMG10703415/Seven-Sisters-Style-the-history-of-American-preppy-dressing.html